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Merits of market research and statistical techniques
There are some merits of market research and statistical techniques


Postini Alternative

(i) This technique is more useful for big enterprises as due to the immediate collection of information regarding demand, the important decisions may be taken without much delay.
(ii) This technique is also useful in testing the accuracy of the obtained results.
(iii) As both internal and external data regarding sales forecasting are collected, hence the detailed study of the problem is possible.

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