1. Promotion of managerial efficiency. As management is a
task of getting the week accomplished through efforts of other
personnel, it is communication that can deep personnel working in
accordance with desires of managers. Management members deal work
personnel in giving orders and instructions, in allocating jobs and
duties, in approving work and recognizing performance, in explaining
objectives and policies, and in seeking their effective co-operation.
In all positive it and negative actions, managers have to move with
the help of communication in their dealing with human beings.
Accordingly, the efficiency of a manager lies in his ability to
communicate with other personnel.
through understanding. Good communication induces human beings
to put efforts in their work performance. The importance of the work
is required to be mentally accepted before the doing of such work.
That is, the will-to-do must precede the actual doing. To provide
this will-to-do, communication creates understanding and acceptance
on the part of employees. As there can be no faith in an activity
without understanding it clearly, communication results in
satisfactory performance through creating this faith. In short,
effective communication increases understanding of employees, gains
their willing acceptance and leads them to greater efforts
for leadership action. Leadership action is impossible without
communication between the leader and his followers. The leader can
exert his influence only through conveying ideas, feelings,
suggestions and decisions to his followers. The followers too can
convey their responses, feelings, attitudes and problems to the
leader through the medium of communication. The two-way personal
communication is essential for maintaining man-to-man relationship in
leadership Accordingly, effectiveness of leadership is greatly
determined by the adequacy and clarity of communication.
Means of co-ordination. Communication helps in securing desired
co-ordination of enterprise operations by communication network
throughout the organization. As teamwork is essential for the
accomplishment of jobs in many cases, co-ordination, appears to be of
paramount importance. For the purpose of co-ordination, managers
keep the group fully informed of all facts and situations relating to
the work. Secrecy creates suspicion and separates people; common
understanding of common problems units them for showing a better
record of their performance.
5. Provision of job
satisfaction. Mutual trust and confidence between management and
operatives can be increased by the communication of what the manager
wants and what the employees perform. A clear-cut understanding
provides job satisfaction to employees, creates their confidence in
the ability of managers and promotes their loyalty towards the
enterprise. That is to say, effective communication satisfies
personal and social needs of human beings and stimulates their job
interest and enthusiasm.