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Characteristics of Direction
Direction has following characteristics


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1. Direction is an important managerial function. Through direction, management initiates actions in the organisation.

2. Direction function is performed at every level of management. It is performed in the context of superior-subordinate relationship and every manager in the organisation performs his duties both as a superior and a subordinate.

3. Direction is a continuous process and it continues throughout the life of the organisation. A manager needs to give order to his subordinates, motivate them, lead them and guide them on continuous basis.

4. Direction initiates at the top level in the organisation and follows to bottom through the hierarchy. It emphasises that a subordinate is to be directed by his own superior only.

5. Direction has dual objectives. On the one hand, it aims at getting things done by subordinates and, on the other, to provide superiors opportunities for some more important work which their subordinates cannot do.

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