1. Direction is an important
managerial function. Through direction, management initiates actions
in the organisation.
function is performed at every level of management. It is performed
in the context of superior-subordinate relationship and every
manager in the organisation performs his duties both as a superior
and a subordinate.
is a continuous process and it continues throughout the life of the
organisation. A manager needs to give order to his subordinates,
motivate them, lead them and guide them on continuous basis.
Direction initiates at the top
level in the organisation and follows to bottom through the
hierarchy. It emphasises that a subordinate is to be directed by his
own superior only.
has dual objectives. On the one hand, it aims at getting things done
by subordinates and, on the other, to provide superiors opportunities
for some more important work which their subordinates cannot do.